I’m a Swedish Art Director and Designer with over 10 years of experience working across agencies and in-house teams, from San Francisco and Amsterdam to Stockholm. My work moves between branding, digital design, creative direction, and storytelling. I love creating visual experiences that feel smart, intuitive, and emotionally engaging.
Right now, I’m Head of Brand & Creative at Studio Constance, a new Scandinavian luxury fashion studio where I’m building the brand from the ground up. I’m also a course instructor at Berghs School of Communication, where I teach digital design and branding, a role that keeps me curious, reflective, and always inspired by new ways of thinking.
Previously, I worked in the UX team at Rituals Cosmetics, leading design on large-scale digital projects focused on both brand and performance. Whether it’s crafting a full brand identity or refining micro-interactions, I’m passionate about design that balances big-picture thinking with attention to detail.My creative influences come from photography, interiors, architecture, fashion, pop culture, and tech.
Lately, I’ve been exploring how tools like AI can push creativity forward in a natural, brand-relevant way. I believe great design is where concept, craft, and culture meet — and that premium doesn’t have to mean predictable.
I’m always open to exciting collaborations with brands who want to raise the bar and create something that truly resonates.
