With 11+ years of experience across agencies and in-house teams in Stockholm, San Francisco, and Amsterdam, I work at the intersection of brand, product, and creative direction, helping companies build clear and compelling identities across digital touchpoints.
Most recently at Rituals HQ in Amsterdam, I led digital art direction and AI-driven production, developing scalable content systems while maintaining a cohesive premium brand experience.
Alongside this, I work independently with selected clients, shaping brand identity, campaigns, and digital experiences from concept to production.
I also teach Art Direction and Digital Storytelling at Berghs School of Communication, staying engaged with new ideas and evolving creative practices.
My approach focuses on clarity, simplicity, and strong visual systems, creating work that connects brand, product, and experience.
