Swedish Art Director and Designer with 11+ years of experience across agencies and in-house teams in Stockholm, San Francisco, and Amsterdam. My work sits at the intersection of brand, digital experience, and creative direction, helping companies build clear and compelling identities across digital touchpoints.
Most recently at Rituals HQ in Amsterdam, I led digital art direction and AI-powered asset production, scaling premium omnichannel content while maintaining a cohesive brand experience. Alongside this, I’ve worked independently with brands such as Studio Constance, shaping brand identity and digital expression from the ground up.
I also teach Art Direction and Digital Storytelling at Berghs School of Communication, a role that keeps me curious and constantly exploring new ways of thinking about design.
My design philosophy centers on clarity, personality, and simplicity. I believe strong design reveals the essence of a brand or product and creates experiences that feel intuitive, meaningful, and visually rewarding.
