The Feral Mother is a campaign celebrating the women who shaped us, placing lineage and lived strength at the center of Studio Constance’s world.

Featuring the mothers of the brand’s team as models, the imagery reframes femininity as raw, confident, and self-defined. Shot in shearling and denim, the visuals balance emotional storytelling with strong product presence.

I helped shape the concept and led the art direction for the shoot, building a fierce yet intimate aesthetic through sculptural poses, minimal styling, rich textures, and soft directional light. A neutral black-and-white base is paired with selective color accents to heighten contrast and emotion.

Materiality anchors the narrative, expressing a modern vision of femininity that is bold, vulnerable, and unapologetically real.
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Photography Maria Eriksson
Creative Direction & Styling: Rebecca Dovenryd Almberg Arikan
Hair & Make Up: Marina Andersson

© 2026 Studio Constance